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Big Ten Gets More Than $1 Billion a Year in Record TV Deal

But unlike the Southeastern Conference, which signed its rights over to Disney and its web of platforms, including ABC and ESPN, the Big Ten elected to reach agreements with broadcasters beyond Fox. CBS, whose long relationship with the SEC is nearing its end, will ultimately fill its Saturday afternoon time slot known for matchups from Southern football havens with games from Big Ten hot spots like Nebraska and Wisconsin. NBC will choose a Big Ten contest to broadcast, often in prime time, and broaden its college sports offerings beyond the Notre Dame home games it already airs under a separate deal directly with the university. Peacock, NBC’s streaming platform, will also show Bi g Ten games. “The Big Ten will be on network television from noon on most Saturdays to 11 o’clock at night, which is unheard-of,” said Sean McManus, the chairman of CBS Sports, who added that he had been drawn to the Big Ten as “a truly national conference,” even before the planned additions of U.C.L.A. and U.S.C. Although the Big Ten did not announce specific financial terms, four people with knowledge of the negotiations described the contracts, speaking on the condition of anonymity to discuss confidential talks. In addition to football, the contracts cover men’s and women’s basketball and all other sports sponsored by the conference, including baseball, softball and volleyball.

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